Female Life

Schering AG is a global provider of fertility control and HRT products for women. To position them as the leading provider for Women's Health, we created the Femalelife site to empower women with knowledge relating to their bodies, sex, health and fertility control.

The site took a consumer focussed view of the subject areas using a lifestage approach with appropriate design, content and tonality. The content was presented in such a way as to help users find what method of contraception is right for them. Once interest was generated in a product, they were invited to consult their physician for more information.

Alongside the International version, local market sites were rolled out in their native languages.