SaBRE - Large Corporates

SaBRE (Supporting Britain's Reservists and Employers) approached XM for an online solution to support their large corporate campaign. This campaign asked companies to sign-up to say they supported Britain's Reservist.

XM's solution was to redesign key pages within the site (including the homepage) to give a more friendly and corporate approach for its users.

To inform users about the objectives of the campaign, a splash page was created along with an 'About the campaign' page. The supportive companies listing page was also refreshed for easy navigation.

The end result saw 114 companies out of 340 sign-up to show their support for Reservists and an increase in the number of visitors to the site.

http://www.sabre.mod.uk/