Belinda Mitchell Innes
Managing Partner and Head of Strategy
Belinda started her career as a journalist before moving to work in advertising for seven years. Deciding she needed to find out about life on the client side she then worked as a Marketing Director before returning to the agency world.
She was involved in the original formation of Bates Interactive (XM London) in 1994 and has written articles on the digital environment, is a regular speaker at conferences, sat on government advisory committees and is a former Executive Committee member of the British Interactive Multimedia Association.
Belinda is joint Managing Partner of XM London with Philip Tarver.