Ladbrokes

When Ladbrokes wanted to gain an edge over their competitors within the betting sector, XM London was asked to create a new look for the Ladbrokes Electronic Scoreboard (LES), which are the in-shop screens that display real-time betting information.

Following the success of the designs we created, XM London was commissioned to develop the front-end menu screens for the highly popular Cash Quest fixed odd betting terminals as well as designing the look and feel for the games that sit on the terminals. This included other supporting assets such as the logos.